Intellectual property is often an underutilized asset in the startup ecosystem. This discussion will focus on how founders can strategically leverage their intellectual property to enhance their startup's value and attract investment. We will hear from entrepreneurs who have successfully navigated the complexities of IP management, sharing their experiences in protecting and monetizing their innovations. Additionally, legal experts will provide insights into best practices for IP strategy, including patents, trademarks, and trade secrets. By understanding the financial implications of intellectual property, founders can unlock new opportunities for growth and competitive advantage.